This article is for informational purposes only. It should not be construed as legal advice for any individual matter, nor does it create an attorney-client relationship between you and the author or the publisher. This article discusses concepts and methods applicable to U.S. law and may differ in other jurisdictions. When conceiving a new brand […]
United States Patent and Trademark Office
How to do preliminary trademark screening on name ideas
Note: I am not an attorney. This article about preliminary trademark screening is for informational purposes only. It should not be construed as legal advice for any individual matter, nor does it create an attorney-client relationship between you and me (the author) or the publisher. For further questions, I strongly recommend you speak to a […]
Pitfalls in the naming process
When it comes to the brand naming process, we usually only see the final result: the new name. At that point, it’s easy to pick out flaws. The name might be hard to pronounce, offensive, or too similar to a competitor’s brand. But what about mistakes along the way? The “bad” brand names we encounter […]
