Erminio Putignano of PUSH delivers a 30-minute keynote presentation at Pause Fest, delving into the potential implications for brands operating in the Trump era.
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Naming an innovation (video)
Don Norman, design legend and author of The Design of Everyday Things, invited me to speak at UC San Diego Design Lab about how to name innovations. My talk focused on how to create descriptors for innovative products—the part of a name that conveys a product’s category. “Smartphone” and “universal remote” are examples of descriptors. […]
