A logo is a symbol and/or stylized text signifying a brand. The term is often contrasted with “wordmark” and “logotype.”
Wikipedia
Definition of logo (What is a logo?)
A logo is a symbol and/or stylized text signifying a brand. The term is often contrasted with “wordmark” and “logotype.”
Definition of metonym (What is a metonym?)
A metonym is the name of one thing used as the name of some other, related thing, such as “The White House” used to refer to the president and his/her team.
Definition of cacography (What is cacography?)
Definition of cacography: a deliberate misspelling, often silly or comical. Examples of cacography in brand names include Froot Loops and Krispy Kreme.
Definition of differentiation (What is differentiation?)
Differentiation is the process of distinguishing a brand from other brands by identifying and highlighting its unique or distinctive attributes.
Definition of brand archetype (What is a brand archetype?)
A brand archetype is a universally recognizable, innately understood character type or role that a brand can embody.
Definition of brand value (What is brand value?)
Brand value is a brand’s financial worth.
Definition of brand equity (What is brand equity?)
Brand equity is a brand’s strength or esteem; its value—positive or negative—in non-financial terms.
Definition of brand positioning (What is brand positioning?)
A brand position is the conceptual territory claimed by a brand relative to other brands.
Resources used by professional namers (Useful List)
Namers are increasingly finding that online tools and software—as an augmentation or replacement for offline tools—provide new capabilities and make the more efficient. Here’s a list, which we’ll update periodically, of online tools and software used by professional namers.
Definition of brand architecture (What is brand architecture?)
Brand architecture is how a set of brands relate to one another.
