Trademarks and branding

Articles and podcast episodes about trademarks and how they relate to branding, including relevant trademark law, brand protection, and preliminary trademark screening

Blog posts

An AI interface with the query "What should I name my..."

Using AI to name your company or product: what works and what doesn’t in 2026

Rob MeyersonApril 2, 2026

Jack Wimmer of Monika on How Brands Are Built

Q&A with Jack Wimmer of Monika

Rob MeyersonSeptember 19, 2024

Definition of copyright

Definition of copyright (What is a copyright?)

Rob MeyersonJuly 11, 2022

Creator

How to protect your emerging brand’s identity (infographic)

Mike FloeckJuly 9, 2021

Coca-Cola registered trademark symbol

Anatomy of a trademark: International Classes

Perry GattegnoJanuary 19, 2021

Useful List

Brands that share a brand name (Useful List)

Rob MeyersonJanuary 15, 2021

Stoplight

How to do preliminary trademark screening on name ideas

Rob MeyersonJanuary 27, 2020

Blinded by The: A deep dive into the recent Ohio State University trademark application

Perry GattegnoAugust 22, 2019

Rachel Bernard

Branding news roundup: April/May 2019

Rob MeyersonJune 3, 2019

Circles

Collective trademarks and certification marks: Oddballs of the trademark family

Perry GattegnoNovember 29, 2018

Circle R

Ten ways to “trade dress” for success

Perry GattegnoSeptember 27, 2018

Ten reasons there are so many “X and Y” brand names right now

Erin MilnesSeptember 11, 2018

What’s in a trademark?

Perry GattegnoAugust 8, 2018

Definition of trademark

Definition of trademark (What is a trademark?)

Rob MeyersonAugust 6, 2018

Trademarks and the spectrum of distinctiveness, part two

Perry GattegnoJune 15, 2018

Trademarks and the spectrum of distinctiveness, part one

Perry GattegnoJune 14, 2018

Podcast episodes

Steven Price says “go,” “maybe,” and “maybe not”

Rob Meyerson May 21, 2018