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How Brands Are Built

Trademarks and branding

Articles and podcast episodes about trademarks and how they relate to branding, including relevant trademark law, brand protection, and preliminary trademark screening

Blog posts

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Creator

How to protect your emerging brand’s identity (infographic)

Mike Floeck · July 9, 2021
Coca-Cola registered trademark symbol

Anatomy of a trademark: International Classes

Perry Gattegno · January 19, 2021
Useful List

Brands that share a brand name (Useful List)

How Brands Are Built · January 15, 2021
Stoplight

How to do preliminary trademark screening on name ideas

Rob Meyerson · January 27, 2020
The Ohio State University logo

Blinded by The: A deep dive into the recent Ohio State University trademark application

Perry Gattegno · August 22, 2019
Rachel Bernard

Branding news roundup: April/May 2019

Rob Meyerson · June 3, 2019
Circles

Collective trademarks and certification marks: Oddballs of the trademark family

Perry Gattegno · November 29, 2018
Circle R

Ten ways to “trade dress” for success

Perry Gattegno · September 27, 2018

Ten reasons there are so many “X and Y” brand names right now

Erin Milnes · September 11, 2018

What’s in a trademark?

Perry Gattegno · August 8, 2018
Definition of trademark

Definition: What is a trademark?

How Brands Are Built · August 6, 2018

Trademarks and the spectrum of distinctiveness, part two

Perry Gattegno · June 15, 2018

Trademarks and the spectrum of distinctiveness, part one

Perry Gattegno · June 14, 2018

Podcast episodes

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Steven Price says “go,” “maybe,” and “maybe not”

Rob Meyerson · May 21, 2018
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