Trademarks and branding

Articles and podcast episodes about trademarks and how they relate to branding, including relevant trademark law, brand protection, and preliminary trademark screening

Blog posts

Coca-Cola registered trademark symbol

Anatomy of a trademark: International Classes

Perry Gattegno · January 19, 2021

Useful List

Famous brands that share a brand name (Useful List)

Rob Meyerson · January 15, 2021

Stoplight

How to do preliminary trademark screening on name ideas

Rob Meyerson · January 27, 2020

Blinded by The: A deep dive into the recent Ohio State University trademark application

Perry Gattegno · August 22, 2019

Rachel Bernard

Branding news roundup: April/May 2019

Rob Meyerson · June 3, 2019

Circles

Oddballs of the trademark family: Collective and certification marks

Perry Gattegno · November 29, 2018

Circle R

Ten ways to “trade dress” for success

Perry Gattegno · September 27, 2018

Ten reasons there are so many “X and Y” brand names right now

Erin Milnes · September 11, 2018

What’s in a trademark?

Perry Gattegno · August 8, 2018

Definition of trademark

Definition: What is a trademark?

How Brands Are Built · August 6, 2018

Trademarks and the spectrum of distinctiveness, part two

Perry Gattegno · June 15, 2018

Trademarks and the spectrum of distinctiveness, part one

Perry Gattegno · June 14, 2018

Podcast episodes

Steven Price says “go,” “maybe,” and “maybe not”

Rob Meyerson · May 21, 2018