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How Brands Are Built

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The top branding experts to follow in 2023

Zulie Rane · January 30, 2023
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Top branding experts in 2023

The top branding experts to follow in 2023

Zulie Rane · January 30, 2023
Brand naming course review

Brand naming course review: Fundamentals of Memorable Brand Naming with Rob Meyerson

Ian McEwen · January 14, 2023
Katie Klencheski on How Brands Are Built

Q&A with Katie Klencheski, founder of SMAKK

Rob Meyerson · December 12, 2022
Best Branding Books 2023

Eight of the best branding books coming out soon (2023)

Rob Meyerson · November 28, 2022
Branding color psychology bullshit square

Branding color psychology is mostly (but not entirely) bullshit

Zulie Rane · November 14, 2022
Branding workshop

Six branding workshop exercises you haven’t tried yet—but should

Zulie Rane · November 10, 2022
Sarah Robb portrait on How Brands Are Built

Q&A with Sarah Robb of Brand Strategy Academy

Rob Meyerson · October 5, 2022
Facebook Meta rendering by Dima Solomin on Unsplash

Brand renaming: Avoid these 7 big rebranding mistakes

Zulie Rane · September 14, 2022
Abstract image designer in a post-advertising era

How to be a designer in the post-advertising era

Kurt Kretten · August 25, 2022
Definition of rebranding

Definition of rebranding (What is rebranding?)

Rob Meyerson · August 22, 2022

The ultimate branding checklist for businesses of all sizes

Sam Darwin · July 31, 2022
Beat Baudenbacher Q&A

Q&A with Beat Baudenbacher of loyalkaspar

Rob Meyerson · July 11, 2022
Definition of copyright

Definition of copyright (What is a copyright?)

Rob Meyerson · July 11, 2022
9 logo design trends in 2022

Top 9 logo design trends to look out for in 2022

Sam Darwin · June 30, 2022
Ultimate Guide to Naming

The ultimate guide to brand naming

Rob Meyerson · May 25, 2022
Jessie McGuire Q&A

Q&A with Jessie McGuire of ThoughtMatter

Rob Meyerson · April 18, 2022
Heinz 57 mustard

Branding news roundup: March 2022

Rob Meyerson · April 7, 2022
Danny Somekh of Huddle

Q&A with Danny Somekh of Huddle

Rob Meyerson · February 4, 2022
Top content 2021

Our top content from 2021

Rob Meyerson · December 20, 2021
Pearl Milling Company

The best and worst brand name changes of 2021

Rob Meyerson · December 14, 2021
Brand metrics Google Analytics

How to gain reliable insights from brand metrics

Michael Metcalf · November 7, 2021
Funnel

Why most brands fail to grow

Ian Barnard · October 24, 2021
Do something great - brand voice

Five ways to find your brand voice as an online store

Kate Parish · October 11, 2021
Branding definition on How Brands Are Built

Definition of branding (What is branding?)

Rob Meyerson · September 9, 2021
Xavi Grau teaching The Art of Creating Names for Domestika

Course review: The Art of Name Creation

Rob Meyerson · September 7, 2021
Reflection man

Five psychological phenomena at work in branding

Rob Meyerson · August 12, 2021
Branding: In Five and a Half Steps

The five and a half steps of Branding: In Five and a Half Steps

Krystle Dickerson · July 26, 2021
Wordmark definition

Definition of wordmark (What is a wordmark?)

Rob Meyerson · July 11, 2021
definition of logo

Definition of logo (What is a logo?)

Rob Meyerson · July 11, 2021
Creator

How to protect your emerging brand’s identity (infographic)

Mike Floeck · July 9, 2021
Martin Lindstrom Q&A

Q&A with Martin Lindstrom

Rob Meyerson · June 28, 2021
OXO ambigram logo square

Famous brands with ambigram logos (Useful List)

Rob Meyerson · June 21, 2021
Amazon on phone screen

10 effective ways to build your brand on Amazon

Jayce Broda · June 14, 2021
Brand obituary article

Brand obituary: A little-known strategy to achieve brand clarity

Sliman Baghouri · May 23, 2021
marketing to millennials infographic

Three tips for marketing to millennials (infographic)

Jessica Baker · April 27, 2021
Four-leaf clover for good luck

Seven ways to improve your organization’s luck

Andy Nairn · April 14, 2021
Pepsi rebranding mistake

How to avoid a rebranding mistake: five examples

Beth Doane · March 17, 2021
Metonym definition

Definition of metonym (What is a metonym?)

Rob Meyerson · March 16, 2021
Definition of cacography

Definition of cacography (What is cacography?)

Rob Meyerson · March 16, 2021
Branding books

Five of the best branding books for 2020 and 2021

Christine Smith · March 11, 2021
Matt Miksa Q&A

Q&A with Matt Miksa, author and brand strategist

Rob Meyerson · March 9, 2021
Coffee shop

Know your customers, build a stronger brand

Katie Dooley · March 3, 2021
Sruthi Sadhujan

Q&A with Sruthi Sadhujan of Hyperakt

Rob Meyerson · February 18, 2021
Positioning

Three ways to position your services brand

Michael Zipursky · February 16, 2021
Supreme logo

Nine tips for building a unique business brand

Kevin Urrutia · February 3, 2021
Brand Personality Cards

Introducing the Brand Personality Cards

Rob Meyerson · February 1, 2021
Old Kodak logo

What are the important elements of a logo?

Veronica Scott · January 27, 2021
Coca-Cola registered trademark symbol

Anatomy of a trademark: International Classes

Perry Gattegno · January 19, 2021
Useful List

Brands that share a brand name (Useful List)

Rob Meyerson · January 15, 2021
Time to rebrand

Time to rebrand? Seven signs it’s time to rethink your brand strategy

Jessica Walrack · January 6, 2021
Definition of differentiation

Definition of differentiation (What is differentiation?)

Rob Meyerson · December 24, 2020
5

Our top content of 2020

Rob Meyerson · December 23, 2020
Coca-Cola billboard

10 ways to promote your new brand

Joshua Sharp · December 16, 2020

Branding trends for 2021 (Best of the Web)

Rob Meyerson · December 14, 2020

Q&A with Jos Harrison of RB

Rob Meyerson · December 14, 2020
Trends

Six brand trends we’re thankful for in 2020

AnnMarie Flamenco · December 10, 2020
Brand personality

Some thoughts about brand personality

Rob Meyerson · December 2, 2020
Definition of brand archetype

Definition of brand archetype (What is a brand archetype?)

Rob Meyerson · November 19, 2020
Danger Keep Out

How to avoid creating culturally insensitive brand names

Laurel Sutton · November 16, 2020
Jacob Cass of JUST Creative on How Brands Are Built

Q&A with Jacob Cass of JUST Creative

Rob Meyerson · October 5, 2020
Exact dot-com domains

You don’t need that exact dot-com domain

Rob Meyerson · September 28, 2020
Useful List

Summaries of branding books (Useful List)

Rob Meyerson · September 22, 2020
Definition of initialism

Definition of initialism (What is an initialism?)

Rob Meyerson · September 15, 2020
Definition of acronym

Definition of acronym (What is an acronym?)

Rob Meyerson · September 15, 2020
Michael Wintrob Q&A

Q&A with Michael Wintrob, Chief Strategy Officer at LPK

Rob Meyerson · September 14, 2020
Definition of brand essence

Definition of brand essence (What is a brand essence?)

Rob Meyerson · September 9, 2020
Sam Caron Q&A on How Brands Are Built

Q&A with Sam Caron, brand strategist and identity designer

Rob Meyerson · August 27, 2020

Brand strategy audiobooks (Best of the Web)

Rob Meyerson · August 24, 2020
Infographic: What is brand experience?

What is a brand experience? (infographic)

Stuart Harrison · August 10, 2020
Nine

Nine naming lessons I learned the hard way

Alan Brew · June 15, 2020
microphone

Five reasons your company needs sonic branding

David Ciccarelli · June 1, 2020
DeLorean

Five ways to future-proof your company name

Stevie Belchak · May 15, 2020
Empty store shelves during COVID-19 pandemic

Branding in a time of crisis: COVID-19

Rob Meyerson · April 3, 2020
Writing a mission statement

How to perfect your mission statement when rebranding

Meredith Wood · March 23, 2020
Definition of ingredient brand

Definition of ingredient brand (What is an ingredient brand?)

Rob Meyerson · March 16, 2020
Two beer bottles at sunset

A plea for exceptionalism

Casey Hill · March 12, 2020
Typewriter

Drumbeat Marketing: Tell your story so much that you annoy yourself

Kyle York · February 19, 2020
Definition of brand pillars

Definition of brand pillars (What are brand pillars?)

Rob Meyerson · February 9, 2020
Stoplight

How to do preliminary trademark screening on name ideas

Rob Meyerson · January 27, 2020
Definition of brand value

Definition of brand value (What is brand value?)

Rob Meyerson · January 21, 2020
Definition of brand equity

Definition of brand equity (What is brand equity?)

Rob Meyerson · January 8, 2020
Pitfall

Pitfalls in the naming process

Rob Meyerson · January 6, 2020
5

Our top content from 2019

Rob Meyerson · December 30, 2019
Types of brand names plotted on a two-by-two chart - detail

Every type of brand name in one simple chart

Rob Meyerson · December 16, 2019
Adult and child holding hands

Walk your talk: Building a more empathetic brand for stronger customer connections

Maria Ross · November 25, 2019

Facebook’s corporate rebrand (Best of the Web)

Rob Meyerson · November 13, 2019
Horizontal lines

David Aaker’s Brand Vision Model and how it works, part two

Rob Meyerson · November 7, 2019
Concentric circles

David Aaker’s Brand Vision Model and how it works, part one

Rob Meyerson · September 24, 2019
The Ohio State University logo

Blinded by The: A deep dive into the recent Ohio State University trademark application

Perry Gattegno · August 22, 2019
Emergency Pull - Photo by Jason Leung on Unsplash

Can your brand handle a PR crisis?

David Lasker · August 12, 2019
How to Generate Names ebook cover

A free ebook full of tips on how to generate names

Rob Meyerson · August 5, 2019
Definition of naming approach

Definition: What is a naming approach?

How Brands Are Built · July 26, 2019
Definition of naming construct

Definition: What is a naming construct?

How Brands Are Built · July 25, 2019
Useful List

Podcasts about branding (Useful List)

How Brands Are Built · July 11, 2019
Grid of windows

Marty Neumeier’s Brand Commitment Matrix and how it works

Rob Meyerson · July 8, 2019
Guinness Class

How to win customers with brand-inspired customer experiences

Mitch Duckler · June 24, 2019
Liquid Death

Liquid Death is genius water that doesn’t care about looking smart

Aaron Dunn · June 12, 2019
Rachel Bernard

Branding news roundup: April/May 2019

Rob Meyerson · June 3, 2019
Definition of abstract brand name

Definition of abstract brand name (What is an abstract brand name?)

How Brands Are Built · May 28, 2019

Resources

Resources for branding professionals
Branding glossary
Agency directory
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