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The ultimate guide to naming

Rob Meyerson · May 25, 2022
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Ultimate Guide to Naming

The ultimate guide to naming

Rob Meyerson · May 25, 2022
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Definition: What is a naming approach?

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Definition: What is a naming construct?

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Definition: What is a descriptive brand name?

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Definition: What is a suggestive brand name?

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Steps to corridor

A seven-step process for brand naming

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Brand architecture beyond the houses

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A short guide to creating a naming brief

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Definition of brand experience

Definition: What is brand experience?

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Arrow

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Dennis Hahn makes brand culture by Swarming

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Miriam Stone uses the sticky note method

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Wrapping up season one: Tips for the naming process

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Eli Altman started freelance naming at age sixteen

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Scott Milano does sprints in the morning

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Laurel Sutton could talk about linguistics all day

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Jonathan Bell starts with coffee and a sheet of paper

Rob Meyerson · June 4, 2018

Amanda Peterson considers CamelCase a crime

Rob Meyerson · May 29, 2018

Steven Price says “go,” “maybe,” and “maybe not”

Rob Meyerson · May 21, 2018

Clive Chafer has a wonderful thesaurus

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Shannon DeJong is a hummingbird and a drill

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Anthony Shore’s naming partner is a neural network

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This is_ How Brands Are Built

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