Skip to primary navigation
Skip to content
Skip to footer
How Brands Are Built
Podcast
Blog
Topics
Naming
Brand strategy
Brand architecture
Resources
Agency directory
Branding events
Branding jobs
About
Featured
How storms are named, and the benefits of naming systems
Rob Meyerson
·
May 8, 2019
On the blog
How storms are named, and the benefits of naming systems
Rob Meyerson
·
May 8, 2019
With great strategy comes great responsibility
Stef Hamerlinck
·
April 29, 2019
Definition: What is a brand audit?
How Brands Are Built
·
April 18, 2019
How to use “negative” brand names to good effect
Mark Skoultchi
·
April 8, 2019
Useful List: Books about brand naming
How Brands Are Built
·
April 3, 2019
Brand loyalty and the psychology of love
Kristy Gulsvig
·
April 1, 2019
Definition: What is a descriptive brand name?
How Brands Are Built
·
March 19, 2019
Definition: What is a suggestive brand name?
How Brands Are Built
·
March 19, 2019
A seven-step process for brand naming
Rob Meyerson
·
March 13, 2019
Brand architecture beyond the houses
Rob Meyerson
·
March 5, 2019
A short guide to creating a naming brief
Rob Meyerson
·
February 18, 2019
Definition: What is brand experience?
How Brands Are Built
·
January 30, 2019
How to improve your naming process
Rob Meyerson
·
January 28, 2019
Definition: What is brand image?
How Brands Are Built
·
December 27, 2018
Definition: What is brand identity?
How Brands Are Built
·
December 27, 2018
The Brand Identity Prism and how it works
Caileigh Lombard
·
December 21, 2018
Definition: What is brand strategy?
How Brands Are Built
·
December 18, 2018
Best of the Web: Why do companies rebrand?
How Brands Are Built
·
December 14, 2018
Oddballs of the trademark family: Collective and certification marks
Perry Gattegno
·
November 29, 2018
Useful List: Books recommended by branding experts
How Brands Are Built
·
November 16, 2018
Managing brands in the Trump era: Not for the faint hearted
Erminio Putignano, PUSH Collective
·
November 13, 2018
Definition: What is brand personality?
How Brands Are Built
·
November 1, 2018
The November name game: Onomastics and elections
Erin Milnes
·
October 26, 2018
Naming an innovation (video)
Anthony Shore
·
October 3, 2018
Ten ways to “trade dress” for success
Perry Gattegno
·
September 27, 2018
Definition: What is brand positioning?
How Brands Are Built
·
September 17, 2018
Ten reasons there are so many “X and Y” brand names right now
Erin Milnes
·
September 11, 2018
I talked to ten of the best brand namers in the world. Here’s what I learned about creativity.
Rob Meyerson
·
August 29, 2018
Best of the Web: What it’s like to be a professional namer
How Brands Are Built
·
August 20, 2018
Six big mistakes to avoid in brand naming
Miriam Stone
·
August 13, 2018
What’s in a trademark?
Perry Gattegno
·
August 8, 2018
Definition: What is a trademark?
How Brands Are Built
·
August 6, 2018
Useful List: What makes a great brand name?
How Brands Are Built
·
July 24, 2018
What to include in a naming brief
Rob Meyerson
·
July 16, 2018
Interview with Trevor Hubbard of Butchershop
Rob Goodman
·
July 9, 2018
How to create a unique brand for a non-profit
Marshall Strategy
·
July 9, 2018
So, you want to do branding?
Drew Letendre
·
June 21, 2018
Trademarks and the spectrum of distinctiveness, part two
Perry Gattegno
·
June 15, 2018
Trademarks and the spectrum of distinctiveness, part one
Perry Gattegno
·
June 14, 2018
Definition: What is sound symbolism?
How Brands Are Built
·
May 25, 2018
Useful List: Online/software resources used by professional namers
How Brands Are Built
·
May 22, 2018
Taming chaos: A more rigorous approach to interview analysis
Alex Foss
·
April 24, 2018
How to build more authentic brands with a Lifestyle Lens
Miriam Stone
·
April 10, 2018
Definition: What is a brand name?
How Brands Are Built
·
March 9, 2018
Best of the Web: Naming guides from naming firms
How Brands Are Built
·
March 7, 2018
Useful List: Brands without their exact domains
How Brands Are Built
·
February 12, 2018
Best of the Web: The importance of brand
How Brands Are Built
·
February 1, 2018
Definition: What is brand architecture?
How Brands Are Built
·
January 1, 2018
Definition: What is a brand?
How Brands Are Built
·
January 1, 2018
See all blog posts
On the pod
Season two wrap-up: Five themes for brand positioning
Rob Meyerson
·
January 22, 2019
David Aaker got religion on the power of stories
Rob Meyerson
·
December 10, 2018
Tim Riches builds bridges held up by brand pillars
Rob Meyerson
·
December 3, 2018
Miriam Stone uses the sticky note method
Rob Meyerson
·
November 26, 2018
Allen Adamson thinks Jerry Seinfeld would be a great brand manager
Rob Meyerson
·
November 19, 2018
Erminio Putignano connects big ideas and tiny details
Rob Meyerson
·
November 13, 2018
Adam Morgan asks clients what they hate most about their category
Rob Meyerson
·
November 5, 2018
Gareth Kay believes brands should show, not just tell
Rob Meyerson
·
October 29, 2018
Laura Ries has six brand positioning principles
Rob Meyerson
·
October 22, 2018
Marty Neumeier wrote a business thriller
Rob Meyerson
·
October 15, 2018
Wrapping up season one: Tips for the naming process
Rob Meyerson
·
July 2, 2018
Eli Altman started freelance naming at age sixteen
Rob Meyerson
·
June 25, 2018
Scott Milano does sprints in the morning
Rob Meyerson
·
June 18, 2018
Laurel Sutton could talk about linguistics all day
Rob Meyerson
·
June 11, 2018
Jonathan Bell starts with coffee and a sheet of paper
Rob Meyerson
·
June 4, 2018
Amanda Peterson considers CamelCase a crime
Rob Meyerson
·
May 29, 2018
Steven Price says “go,” “maybe,” and “maybe not”
Rob Meyerson
·
May 21, 2018
Clive Chafer has a wonderful thesaurus
Rob Meyerson
·
May 14, 2018
Shannon DeJong is a hummingbird and a drill
Rob Meyerson
·
May 14, 2018
Anthony Shore’s naming partner is a neural network
Rob Meyerson
·
May 14, 2018
This is_ How Brands Are Built
Rob Meyerson
·
March 5, 2018
See all podcast episodes
Get the
newsletter
Be the first to know about new podcast episodes and blog posts.
✖
