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David Aaker got religion on the power of stories

Rob Meyerson · December 10, 2018

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On the pod

David Aaker on How Brands Are Built

David Aaker got religion on the power of stories

Rob Meyerson · December 10, 2018

Tim Riches builds bridges held up by brand pillars

Rob Meyerson · December 3, 2018

Miriam Stone

Miriam Stone uses the sticky note method

Rob Meyerson · November 26, 2018

Allen Adamson

Allen Adamson thinks Jerry Seinfeld would be a great brand manager

Rob Meyerson · November 19, 2018

Erminio Putignano

Erminio Putignano connects big ideas and tiny details

Rob Meyerson · November 13, 2018

Adam Morgan

Adam Morgan asks clients what they hate most about their category

Rob Meyerson · November 5, 2018

Gareth Kay

Gareth Kay believes brands should show, not just tell

Rob Meyerson · October 29, 2018

Laura Ries

Laura Ries has six brand positioning principles

Rob Meyerson · October 22, 2018

Marty Neumeier

Marty Neumeier wrote a business thriller

Rob Meyerson · October 15, 2018

Wrapping up season one: Tips for the naming process

Rob Meyerson · July 2, 2018

Eli Altman started freelance naming at age sixteen

Rob Meyerson · June 25, 2018

Scott Milano does sprints in the morning

Rob Meyerson · June 18, 2018

Laurel Sutton could talk about linguistics all day

Rob Meyerson · June 11, 2018

Jonathan Bell starts with coffee and a sheet of paper

Rob Meyerson · June 4, 2018

Amanda Peterson considers CamelCase a crime

Rob Meyerson · May 29, 2018

Steven Price says “go,” “maybe,” and “maybe not”

Rob Meyerson · May 21, 2018

Clive Chafer has a wonderful thesaurus

Rob Meyerson · May 14, 2018

Shannon DeJong is a hummingbird and a drill

Rob Meyerson · May 14, 2018

Anthony Shore’s naming partner is a neural network

Rob Meyerson · May 14, 2018

This is_ How Brands Are Built

Rob Meyerson · March 5, 2018

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On the blog

Best of the Web: Why do companies rebrand?

How Brands Are Built · December 14, 2018

Circles

Oddballs of the trademark family: Collective and certification marks

Perry Gattegno · November 29, 2018

Useful List: Books recommended by branding experts

How Brands Are Built · November 16, 2018

Erminio Putignano

Managing brands in the Trump era: Not for the faint hearted

Erminio Putignano, PUSH Collective · November 13, 2018

Definition: What is brand personality?

How Brands Are Built · November 1, 2018

President Obama

The November name game: Onomastics and elections

Erin Milnes · October 26, 2018

Anthony Shore

Naming an innovation (video)

Anthony Shore · October 3, 2018

Circle R

Ten ways to “trade dress” for success

Perry Gattegno · September 27, 2018

Definition: What is brand positioning?

How Brands Are Built · September 17, 2018

Ten reasons there are so many “X and Y” brand names right now

Erin Milnes · September 11, 2018

I talked to ten of the best brand namers in the world. Here’s what I learned about creativity.

Rob Meyerson · August 29, 2018

Best of the Web: What it’s like to be a professional namer

How Brands Are Built · August 20, 2018

Six big mistakes to avoid in brand naming

Miriam Stone · August 13, 2018

What’s in a trademark?

Perry Gattegno · August 8, 2018

Definition: What is a trademark?

How Brands Are Built · August 6, 2018

Useful List: What makes a great brand name?

How Brands Are Built · July 24, 2018

What to include in a naming brief

Rob Meyerson · July 16, 2018

Interview with Trevor Hubbard of Butchershop

Rob Goodman · July 9, 2018

How to create a unique brand for a non-profit

Marshall Strategy · July 9, 2018

So, you want to do branding?

Drew Letendre · June 21, 2018

Trademarks and the spectrum of distinctiveness, part two

Perry Gattegno · June 15, 2018

Trademarks and the spectrum of distinctiveness, part one

Perry Gattegno · June 14, 2018

Definition: What is sound symbolism?

How Brands Are Built · May 25, 2018

Useful List: Online/software resources used by professional namers

How Brands Are Built · May 22, 2018

Stars

Taming chaos: A more rigorous approach to interview analysis

Alex Foss · April 24, 2018

How to build more authentic brands with a Lifestyle Lens

Miriam Stone · April 10, 2018

Definition: What is a brand name?

How Brands Are Built · March 9, 2018

Best of the Web: Naming guides from naming firms

How Brands Are Built · March 7, 2018

Useful List: Brands without their exact domains

How Brands Are Built · February 12, 2018

Best of the Web: The importance of brand

How Brands Are Built · February 1, 2018

Definition: What is brand architecture?

How Brands Are Built · January 1, 2018

Definition: What is a brand?

How Brands Are Built · January 1, 2018

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