fbpx

How Brands Are Built

Featured

Five ways to future-proof your company name

Stevie Belchak · May 15, 2020

On the pod

arrow left icon
arrow right icon
David Aaker on How Brands Are Built

Mini episode: David Aaker on game-changing subcategories

Rob Meyerson · April 27, 2020
Cleaning products

Mini episode: Brands reacting to COVID-19

Rob Meyerson · April 15, 2020
Brad Flowers, author of The Naming Book

Mini episode: Brad Flowers and The Naming Book

Rob Meyerson · April 9, 2020
This way

Mini episode: Career advice

Rob Meyerson · March 9, 2020
How Brands Are Built season 3 interviewees

Season three wrap-up: How to build a brand experience

Rob Meyerson · January 15, 2020
Denise Lee Yohn

Denise Lee Yohn fuses brand, business, and culture

Rob Meyerson · December 9, 2019
Myra El-Bayoumi on the How Brands Are Built podcast

Myra El-Bayoumi doesn’t mind blowing up the process

Rob Meyerson · December 2, 2019
Alan Brew on the How Brands Are Built podcast

Alan Brew sees corporate narrative as the evolution of positioning

Rob Meyerson · November 18, 2019
Ana Andjelic on the How Brands Are Built podcast

Ana Andjelic helps brands design for social influence

Rob Meyerson · November 11, 2019
Dennis Hahn on How Brands Are Built

Dennis Hahn makes brand culture by Swarming

Rob Meyerson · November 4, 2019
Caren Williams

Caren Williams plays creative brain games with clients

Rob Meyerson · October 28, 2019
Fabian Geyrhalter on How Brands Are Built

Fabian Geyrhalter builds a brand platform in one very long day

Rob Meyerson · October 21, 2019
Ken Pasternak on How Brands Are Built

Ken Pasternak plots impact versus effort

Rob Meyerson · October 14, 2019
Jeremy Miller of Sticky Branding

Jeremy Miller helps you unlock your team’s creative genius

Rob Meyerson · October 7, 2019
Season two guests

Season two wrap-up: Five themes for brand positioning

Rob Meyerson · January 22, 2019
David Aaker on How Brands Are Built

David Aaker got religion on the power of stories

Rob Meyerson · December 10, 2018
Tim Riches headshot

Tim Riches builds bridges held up by brand pillars

Rob Meyerson · December 3, 2018
Miriam Stone

Miriam Stone uses the sticky note method

Rob Meyerson · November 26, 2018
Allen Adamson

Allen Adamson thinks Jerry Seinfeld would be a great brand manager

Rob Meyerson · November 19, 2018
Erminio Putignano

Erminio Putignano connects big ideas and tiny details

Rob Meyerson · November 13, 2018
Adam Morgan

Adam Morgan asks clients what they hate most about their category

Rob Meyerson · November 5, 2018
Gareth Kay

Gareth Kay believes brands should show, not just tell

Rob Meyerson · October 29, 2018
Laura Ries

Laura Ries has six brand positioning principles

Rob Meyerson · October 22, 2018
Marty Neumeier

Marty Neumeier wrote a business thriller

Rob Meyerson · October 15, 2018

Wrapping up season one: Tips for the naming process

Rob Meyerson · July 2, 2018

Eli Altman started freelance naming at age sixteen

Rob Meyerson · June 25, 2018

Scott Milano does sprints in the morning

Rob Meyerson · June 18, 2018

Laurel Sutton could talk about linguistics all day

Rob Meyerson · June 11, 2018

Jonathan Bell starts with coffee and a sheet of paper

Rob Meyerson · June 4, 2018

Amanda Peterson considers CamelCase a crime

Rob Meyerson · May 29, 2018

Steven Price says “go,” “maybe,” and “maybe not”

Rob Meyerson · May 21, 2018

Clive Chafer has a wonderful thesaurus

Rob Meyerson · May 14, 2018

Shannon DeJong is a hummingbird and a drill

Rob Meyerson · May 14, 2018

Anthony Shore’s naming partner is a neural network

Rob Meyerson · May 14, 2018

This is_ How Brands Are Built

Rob Meyerson · March 5, 2018
See all podcast episodes
arrow left icon
arrow right icon

On the blog

DeLorean

Five ways to future-proof your company name

Stevie Belchak · May 15, 2020
Empty store shelves during COVID-19 pandemic

Branding in a time of crisis

Rob Meyerson · April 3, 2020
Writing a mission statement

How to perfect your mission statement when rebranding

Meredith Wood · March 23, 2020
Ingredient brand definition

Definition: What is an ingredient brand?

How Brands Are Built · March 16, 2020
Two beer bottles at sunset

A plea for exceptionalism

Casey Hill · March 12, 2020
Typewriter

Tell your story so much that you annoy yourself

Kyle York · February 19, 2020
Definition of brand pillars

Definition: What are brand pillars?

How Brands Are Built · February 9, 2020
Stoplight

How to run preliminary trademark checks on name ideas

Rob Meyerson · January 27, 2020
Definition of brand value

Definition: What is brand value?

How Brands Are Built · January 21, 2020
Brand equity definition

Definition: What is brand equity?

How Brands Are Built · January 8, 2020
Pitfall

Pitfalls in the naming process

Rob Meyerson · January 6, 2020
5

Our top content from 2019

Rob Meyerson · December 30, 2019
Types of brand names plotted on a two-by-two chart - detail

Every type of brand name in one simple chart

Rob Meyerson · December 16, 2019
Adult and child holding hands

Walk your talk: Building a more empathetic brand for stronger customer connections

Maria Ross · November 25, 2019

Best of the Web: Facebook’s corporate rebrand

How Brands Are Built · November 13, 2019
Horizontal lines

David Aaker’s Brand Vision Model and how it works, part two

Rob Meyerson · November 7, 2019
Concentric circles

David Aaker’s Brand Vision Model and how it works, part one

Rob Meyerson · September 24, 2019
The Ohio State University logo

Blinded by The: A deep dive into Ohio State University’s latest trademark application

Perry Gattegno · August 22, 2019
Emergency Pull - Photo by Jason Leung on Unsplash

Can your brand handle a PR crisis?

David Lasker · August 12, 2019
How to Generate Names ebook cover

A free ebook full of tips for name generation

Rob Meyerson · August 5, 2019
Definition of naming approach

Definition: What is a naming approach?

How Brands Are Built · July 26, 2019
Definition of naming construct

Definition: What is a naming construct?

How Brands Are Built · July 25, 2019
Useful List

Useful List: Podcasts about branding

How Brands Are Built · July 11, 2019
Grid of windows

Marty Neumeier’s Brand Commitment Matrix and how it works

Rob Meyerson · July 8, 2019
Guinness Class

How to win customers with brand-inspired customer experiences

Mitch Duckler · June 24, 2019
Liquid Death

Liquid Death is genius water that doesn’t care about looking smart

Aaron Dunn · June 12, 2019
Rachel Bernard

Branding news roundup: April/May 2019

Rob Meyerson · June 3, 2019
Definition of abstract brand name

Definition: What is an abstract brand name?

How Brands Are Built · May 28, 2019
Hurricane from space by Nasa

How storms are named, and the benefits of naming systems

Rob Meyerson · May 8, 2019
Kaepernick Nike ad

With great strategy comes great responsibility

Stef Hamerlinck · April 29, 2019
Brand audit definition

Definition: What is a brand audit?

How Brands Are Built · April 18, 2019
Cans of Monster Energy drink

How to use “negative” brand names to good effect

Mark Skoultchi · April 8, 2019
Useful List

Useful List: Books about brand naming

How Brands Are Built · April 3, 2019
Pyramid

Brand loyalty and the psychology of love

Kristy Gulsvig · April 1, 2019
Definition of descriptive brand name

Definition: What is a descriptive brand name?

How Brands Are Built · March 19, 2019
Definition of suggestive brand name

Definition: What is a suggestive brand name?

How Brands Are Built · March 19, 2019
Steps to corridor

A seven-step process for brand naming

Rob Meyerson · March 13, 2019

Brand architecture beyond the houses

Rob Meyerson · March 5, 2019
How to Write a Naming Brief by How Brands Are Built

A short guide to creating a naming brief

Rob Meyerson · February 18, 2019
Definition of brand experience

Definition: What is brand experience?

How Brands Are Built · January 30, 2019
Arrow

How to improve your naming process

Rob Meyerson · January 28, 2019
Definition of brand image on How Brands Are Built

Definition: What is brand image?

How Brands Are Built · December 27, 2018
Definition of brand identity on How Brands Are Built

Definition: What is brand identity?

How Brands Are Built · December 27, 2018
Polygons

The Brand Identity Prism and how it works

Caileigh Lombard · December 21, 2018
Definition of brand strategy on How Brands Are Built

Definition: What is brand strategy?

How Brands Are Built · December 18, 2018

Best of the Web: Why do companies rebrand?

How Brands Are Built · December 14, 2018
Circles

Oddballs of the trademark family: Collective and certification marks

Perry Gattegno · November 29, 2018
Useful List

Useful List: Books recommended by branding experts

How Brands Are Built · November 16, 2018
Erminio Putignano

Managing brands in the Trump era: Not for the faint hearted

Erminio Putignano, PUSH Collective · November 13, 2018
Brand personality definition

Definition: What is brand personality?

How Brands Are Built · November 1, 2018
President Obama

The November name game: Onomastics and elections

Erin Milnes · October 26, 2018
Anthony Shore

Naming an innovation (video)

Anthony Shore · October 3, 2018
Circle R

Ten ways to “trade dress” for success

Perry Gattegno · September 27, 2018
Brand positioning definition

Definition: What is brand positioning?

How Brands Are Built · September 17, 2018

Ten reasons there are so many “X and Y” brand names right now

Erin Milnes · September 11, 2018

I talked to ten of the best brand namers in the world. Here’s what I learned about creativity.

Rob Meyerson · August 29, 2018

Best of the Web: What it’s like to be a professional namer

How Brands Are Built · August 20, 2018

Six big mistakes to avoid in brand naming

Miriam Stone · August 13, 2018

What’s in a trademark?

Perry Gattegno · August 8, 2018
Definition of trademark

Definition: What is a trademark?

How Brands Are Built · August 6, 2018
Useful List

Useful List: What makes a great brand name?

How Brands Are Built · July 24, 2018

What to include in a naming brief

Rob Meyerson · July 16, 2018

Interview with Trevor Hubbard of Butchershop

Rob Goodman · July 9, 2018

How to create a unique brand for a non-profit

Marshall Strategy · July 9, 2018

So, you want to do branding?

Drew Letendre · June 21, 2018

Trademarks and the spectrum of distinctiveness, part two

Perry Gattegno · June 15, 2018

Trademarks and the spectrum of distinctiveness, part one

Perry Gattegno · June 14, 2018
Sound symbolism definition

Definition: What is sound symbolism?

How Brands Are Built · May 25, 2018
Useful List

Useful List: Online/software resources used by professional namers

How Brands Are Built · May 22, 2018
Stars

Taming chaos: A more rigorous approach to interview analysis

Alex Foss · April 24, 2018

How to build more authentic brands with a Lifestyle Lens

Miriam Stone · April 10, 2018
Brand name definition

Definition: What is a brand name?

How Brands Are Built · March 9, 2018

Best of the Web: Naming guides from naming firms

How Brands Are Built · March 7, 2018
Useful List

Useful List: Brands without their exact domains

How Brands Are Built · February 12, 2018

Best of the Web: The importance of brand

How Brands Are Built · February 1, 2018
Brand architecture definition

Definition: What is brand architecture?

How Brands Are Built · January 1, 2018
Definition of brand

Definition: What is a brand?

How Brands Are Built · January 1, 2018
See all blog posts

[We won’t overload your inbox. And we won’t share your email address.]