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Featured
Blinded by The: A deep dive into Ohio State University’s latest trademark application
Perry Gattegno
·
August 22, 2019
On the blog
Blinded by The: A deep dive into Ohio State University’s latest trademark application
Perry Gattegno
·
August 22, 2019
Can your brand handle a PR crisis?
David Lasker
·
August 12, 2019
A free ebook full of tips for name generation
Rob Meyerson
·
August 5, 2019
Definition: What is a naming approach?
How Brands Are Built
·
July 26, 2019
Definition: What is a naming construct?
How Brands Are Built
·
July 25, 2019
Useful List: Podcasts about branding
How Brands Are Built
·
July 11, 2019
The Brand Commitment Matrix and how it works
Rob Meyerson
·
July 8, 2019
How to win customers with brand-inspired customer experiences
Mitch Duckler
·
June 24, 2019
Liquid Death is genius water that doesn’t care about looking smart
Aaron Dunn
·
June 12, 2019
Branding news roundup: April/May 2019
Rob Meyerson
·
June 3, 2019
Definition: What is an abstract brand name?
How Brands Are Built
·
May 28, 2019
How storms are named, and the benefits of naming systems
Rob Meyerson
·
May 8, 2019
With great strategy comes great responsibility
Stef Hamerlinck
·
April 29, 2019
Definition: What is a brand audit?
How Brands Are Built
·
April 18, 2019
How to use “negative” brand names to good effect
Mark Skoultchi
·
April 8, 2019
Useful List: Books about brand naming
How Brands Are Built
·
April 3, 2019
Brand loyalty and the psychology of love
Kristy Gulsvig
·
April 1, 2019
Definition: What is a descriptive brand name?
How Brands Are Built
·
March 19, 2019
Definition: What is a suggestive brand name?
How Brands Are Built
·
March 19, 2019
A seven-step process for brand naming
Rob Meyerson
·
March 13, 2019
Brand architecture beyond the houses
Rob Meyerson
·
March 5, 2019
A short guide to creating a naming brief
Rob Meyerson
·
February 18, 2019
Definition: What is brand experience?
How Brands Are Built
·
January 30, 2019
How to improve your naming process
Rob Meyerson
·
January 28, 2019
Definition: What is brand image?
How Brands Are Built
·
December 27, 2018
Definition: What is brand identity?
How Brands Are Built
·
December 27, 2018
The Brand Identity Prism and how it works
Caileigh Lombard
·
December 21, 2018
Definition: What is brand strategy?
How Brands Are Built
·
December 18, 2018
Best of the Web: Why do companies rebrand?
How Brands Are Built
·
December 14, 2018
Oddballs of the trademark family: Collective and certification marks
Perry Gattegno
·
November 29, 2018
Useful List: Books recommended by branding experts
How Brands Are Built
·
November 16, 2018
Managing brands in the Trump era: Not for the faint hearted
Erminio Putignano, PUSH Collective
·
November 13, 2018
Definition: What is brand personality?
How Brands Are Built
·
November 1, 2018
The November name game: Onomastics and elections
Erin Milnes
·
October 26, 2018
Naming an innovation (video)
Anthony Shore
·
October 3, 2018
Ten ways to “trade dress” for success
Perry Gattegno
·
September 27, 2018
Definition: What is brand positioning?
How Brands Are Built
·
September 17, 2018
Ten reasons there are so many “X and Y” brand names right now
Erin Milnes
·
September 11, 2018
I talked to ten of the best brand namers in the world. Here’s what I learned about creativity.
Rob Meyerson
·
August 29, 2018
Best of the Web: What it’s like to be a professional namer
How Brands Are Built
·
August 20, 2018
Six big mistakes to avoid in brand naming
Miriam Stone
·
August 13, 2018
What’s in a trademark?
Perry Gattegno
·
August 8, 2018
Definition: What is a trademark?
How Brands Are Built
·
August 6, 2018
Useful List: What makes a great brand name?
How Brands Are Built
·
July 24, 2018
What to include in a naming brief
Rob Meyerson
·
July 16, 2018
Interview with Trevor Hubbard of Butchershop
Rob Goodman
·
July 9, 2018
How to create a unique brand for a non-profit
Marshall Strategy
·
July 9, 2018
So, you want to do branding?
Drew Letendre
·
June 21, 2018
Trademarks and the spectrum of distinctiveness, part two
Perry Gattegno
·
June 15, 2018
Trademarks and the spectrum of distinctiveness, part one
Perry Gattegno
·
June 14, 2018
Definition: What is sound symbolism?
How Brands Are Built
·
May 25, 2018
Useful List: Online/software resources used by professional namers
How Brands Are Built
·
May 22, 2018
Taming chaos: A more rigorous approach to interview analysis
Alex Foss
·
April 24, 2018
How to build more authentic brands with a Lifestyle Lens
Miriam Stone
·
April 10, 2018
Definition: What is a brand name?
How Brands Are Built
·
March 9, 2018
Best of the Web: Naming guides from naming firms
How Brands Are Built
·
March 7, 2018
Useful List: Brands without their exact domains
How Brands Are Built
·
February 12, 2018
Best of the Web: The importance of brand
How Brands Are Built
·
February 1, 2018
Definition: What is brand architecture?
How Brands Are Built
·
January 1, 2018
Definition: What is a brand?
How Brands Are Built
·
January 1, 2018
See all blog posts
On the pod
Season two wrap-up: Five themes for brand positioning
Rob Meyerson
·
January 22, 2019
David Aaker got religion on the power of stories
Rob Meyerson
·
December 10, 2018
Tim Riches builds bridges held up by brand pillars
Rob Meyerson
·
December 3, 2018
Miriam Stone uses the sticky note method
Rob Meyerson
·
November 26, 2018
Allen Adamson thinks Jerry Seinfeld would be a great brand manager
Rob Meyerson
·
November 19, 2018
Erminio Putignano connects big ideas and tiny details
Rob Meyerson
·
November 13, 2018
Adam Morgan asks clients what they hate most about their category
Rob Meyerson
·
November 5, 2018
Gareth Kay believes brands should show, not just tell
Rob Meyerson
·
October 29, 2018
Laura Ries has six brand positioning principles
Rob Meyerson
·
October 22, 2018
Marty Neumeier wrote a business thriller
Rob Meyerson
·
October 15, 2018
Wrapping up season one: Tips for the naming process
Rob Meyerson
·
July 2, 2018
Eli Altman started freelance naming at age sixteen
Rob Meyerson
·
June 25, 2018
Scott Milano does sprints in the morning
Rob Meyerson
·
June 18, 2018
Laurel Sutton could talk about linguistics all day
Rob Meyerson
·
June 11, 2018
Jonathan Bell starts with coffee and a sheet of paper
Rob Meyerson
·
June 4, 2018
Amanda Peterson considers CamelCase a crime
Rob Meyerson
·
May 29, 2018
Steven Price says “go,” “maybe,” and “maybe not”
Rob Meyerson
·
May 21, 2018
Clive Chafer has a wonderful thesaurus
Rob Meyerson
·
May 14, 2018
Shannon DeJong is a hummingbird and a drill
Rob Meyerson
·
May 14, 2018
Anthony Shore’s naming partner is a neural network
Rob Meyerson
·
May 14, 2018
This is_ How Brands Are Built
Rob Meyerson
·
March 5, 2018
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